VIETNAMESE LYCHEES AIM TO GO GLOBAL

Pico Agriviet

To help take Vietnamese lychee exports to the next level, a seminar entitled “Vietnamese lychees go global” was held in Hanoi to support and promote the global brand name of the popular Vietnamese fruit.

The northern provinces of Hai Duong and Bac Giang are the two leading areas for lychee production.

Hai Duong has over 9,000 hectares of lychees, producing 60,000 tonnes per year. About 50 percent are consumed domestically, 40 percent exported to traditional markets and 10 percent to high-end markets.

The fruit has been granted a Protected Geographical Indication Certificate (PGIC) in Vietnam, as one of the Top 10 producers of prestige, honoured as a quintessence of Vietnamese local specialities.

Bac Giang’s lychees are the first Vietnamese product to be granted PGIC in Japan and are eligible for trademark protection in eight countries. Bac Giang’s lychees have been commercially available in over 30 countries. This province will continue to boost lychee export to high-end markets and try to gain entry into new markets, including Canada and Thailand.

Saadi Salama, Palestinian Ambassador to Vietnam, stressed that products on sale in the Middle East normally have Halal marks on their packages, indicating that the products meet Halal standards.

He hoped that more Vietnamese lychee-derived products are Halal-labelled to expand its foothold in the market, allowing the fruits to be enjoyed by more foreign consumers.

Source: Vietnamplus